I have the opportunity to work with an amazing line-up of creative business owners. This gives me insider access to the way their businesses work, and it also means I hear about all the awesome projects they’re working on. I got to thinking, maybe YOU would also be interested in what they’re working on, and the other things I hear about from time to time because of my connections to small biz owners. So once a month, I’m going to round up my favorite things and the current goings-on and list them on the blog. Maybe you’ll find something you didn’t know about that’s just what you were looking for!
Small Business Related
How much time are you losing to context switching?
How many times a day do you get distracted in your work? Did you know that the more distractions you allow into your working time, the more your time is lost – not just equally, but exponentially? This post from Gwen Bortner highlights exactly how much time you lose in context switching, as well as some tips to avoid it. From my side of the desk, I’ve got a bonus tip to offer: think about context switching when you give tasks to your employees! If you hire someone to do your blog posts but you have to give them the information in bits and pieces, then that person is losing a ton of time (that you’re paying for) to context switching every time she has to stop that same task and pick it up again later.
Outsourcing Your Business
I had the pleasure of meeting Stacey Trock of FreshStitches at Stitches South a few years ago, and yes – she’s as awesome in person as she appears online. Her new class on CreativeLive is all about outsourcing your business tasks – from hiring a VA to finding options for overseas manufacturing to getting someone to help with accounting or tech solutions, Stacey’s got you covered. You’ll even see a mention from yours truly in the part about hiring a VA! Click here to check out the class and enroll if you’re interested!
Articles of Interest
These are the things I’ve been reading this month that struck a chord, made me think, or changed the way I run my business:
- Want to improve the quality of your content? Here are some great tips to add color to your writing without making your audience want to barf.
- Are you sending your e-mail newsletters on Tuesday because you think that’s when people are most likely to read them? This article might convince you to change your mind.
- Want a quick lesson on branding? This local-to-me shop is actually called “Dead People’s Things,” and they’ve got a really strong handle on their customer profile. Check it out!
- Your customers don’t want your brand to be so consistent that it’s dull. Click here to read more.
- What makes a marketing campaign go viral or just plain awesome? Click here for inspiration!
Fiber Arts Related
Deborah Robson’s Fiber Guidebooks
Why yes – I DO have the best job ever, thanks for asking! Part of that is helping my clients bring awesome things into the world, and right now Deb Robson is working hard to share her expertise with the spinners, knitters, crocheters, weavers, and felters who are interested in sitting at the feet of a master and sharing in her stories. She has put together a series of fiber guidebooks on subjects ranging from specific sheep breeds (and their wool) to why fabric pills, and more! She’s got more to share, but for a start there are 10 guidebooks for you to enjoy. Find them on her website, right here.
PLY Magazine: Now in Digital!
It has been a project we’ve worked on for months (maybe a year, even?) and dreamed about for even longer: PLY Magazine is now offering a digital version! You can still get your favorite spinning magazine in print, but now you can also get it in digital (or instead, if you prefer). You can read all the details of this project right here; I’m so proud to say I was a part of it!
Every year about this time I hear so many people telling me about their great experiences at TNNA, the industry trade show event for the needle arts. It always makes me jealous to hear about the fantastic meet-ups, but at the back of my mind I also always feel this little push to get off my butt and find a way to attend TNNA next time to network for my own business. But I confess, I’m totally overwhelmed! If you have ideas or insights about how I might make it work for my biz, leave me a comment!
What I’m Knitting
I’m headed to NYC this summer for a girls’ weekend with my sister and my daughter, so of course I have to knit something special! I ordered this gorgeous purple yarn from New York-based indie dyer “Yarn Over New York,” and I’m casting on for Wildheart as soon as it gets here.
Other Fun Stuff
I love Linda Tieu’s artistic style, and if you’re looking for a way to get healthier, maybe this adorable free printable tracker she put together might just help you!
What’s occurring* in your neck of the woods? Feel free to share in the comments!
*Lately I’ve been re-watching one of my favorite series, Gavin and Stacey, and they use this phrase a lot, so it kind of stuck with me and I decided to use it as the title of this blog post series. 🙂